For Australian business owners ready to break free from the daily grind and
build a business that works without you.

Working 65+ hour weeks
Taking home $6,000-$8,000 per month while their business does $750K-$2M+
Missing their kids' footy games and family dinners
Sleeping with their phone because every ping could mean a business crisis
Feeling the strain on their relationship because the business is all consuming

I've seen the same patterns repeat across hundreds of businesses. The owners are brilliant at their craft, but their business is slowly killing them.
That's when I developed the Freedom Framework - three specific business shifts that transform struggling companies into thriving, owner-independent operations.

We've helped business owners drop from 65+ hour weeks to under 30 hours within 90 days
We've helped them turn unpredictable revenue into rock-solid monthly income
We've helped them finally take real holidays without their phone going mental about daily business drama
You've got a successful business. You're pulling in $750K to $2M+ in revenue. You've got good people and quality products.
But you're trapped.
Your business might be growing, but your life is shrinking. You're working harder than ever but earning less than you should.
Your health is suffering, your relationships are strained, and you can't remember the last time you felt like a person instead of just "the business owner."

You're not failing because you're doing something wrong... you're just missing three crucial shifts that separate the business owners who are drowning from those who are crushing it.
The difference between business owners grinding out 65+ hour weeks versus those cruising on 20 hours with a steady $25K+ monthly take-home isn't luck or market magic.
It's three specific business shifts that fix the root problems - not just the symptoms - that are making your life hell.
This isn't a keynote. It's not a seminar. It's a live implementation sprint - and when you walk out, you'll have everything you need to transform your business.
You'll discover exactly how close (or far) you are from a true freedom business. This assessment reveals your gaps in money freedom and time freedom, giving you a clear starting point for transformation.
You'll build a crystal-clear strategic plan with quarterly priorities that actually move the needle. No more spinning your wheels on busy work - you'll know exactly what to focus on for maximum impact.
You'll identify the 3-5 hidden profit levers in YOUR specific business. Most owners leave $10K-$50K per month on the table simply because they're focusing on the wrong metrics. You'll see exactly where your money is hiding.
You'll get 5 other successful business owners laser-focused on solving YOUR biggest challenge. It's like having an instant advisory board that helps you breakthrough your #1 bottleneck.
You'll learn the fighter pilot execution system that ensures you actually implement (not just learn). This framework creates the accountability and momentum that makes success inevitable.

Here's the truth: struggling businesses react to problems; thriving companies follow a plan.
Most business owners are so busy fighting fires they never step back to see where they're actually going. It's like trying to climb Everest without a map - you'll exhaust yourself wandering in circles.
The Strategic Planning Framework gives you a clear 90-day roadmap with priorities that actually matter. You'll know exactly where you are, where you're going, and how to get there.
Business owners who implement this typically cut their working hours by 40% within 90 days because they stop wasting time on things that don't move the needle.
When we roll this out with clients, they finally have time to think strategically instead of just surviving day-to-day. They start working ON their business, not just IN it.



The biggest mistake I see business owners making?
Celebrating top-line revenue while their take-home stays flat.
Revenue is vanity, profit is sanity, and cash is king. The Profit Multiplier Method shows you exactly where money is hiding in your business - and it's usually in 3-5 specific areas you're not even looking at.
We'll build financial dashboards that reveal the truth about your numbers, then identify which small tweaks create the biggest financial impact.
Business owners who master this typically increase their take-home by $10K-$25K per month within 120 days, without adding a single new customer.
The mental relief is massive.
When you focus on profit instead of just revenue, you finally start building real wealth instead of just a big, stressful business.

Your biggest breakthroughs won't come from another course or consultant... they'll come from other business owners who've solved similar problems.
The Mastermind Process puts 5 successful business owners in your corner, laser-focused on solving YOUR biggest challenge. It's like having an instant advisory board without the politics or expense.
This isn't casual networking. It's a structured process that gets to the heart of what's holding you back and delivers actionable solutions you can implement immediately.
Business owners who experience this typically solve problems they've been stuck on for years - in just 90 minutes.
But even more important: you build a peer network that continues supporting you long after the event.
Imagine having 5 other successful business owners you can call when you're facing a tough decision. No judgment, no agenda - just peers who understand exactly what you're going through.

You don't need to be a business expert. You don't need to hire consultants. You don't even need to make massive changes to your current operations.
You just need to show up with an open mind and a willingness to implement what works.
Because we've built this event for the business owner who is brilliant at their craft... But feels trapped by their own success.
The business owner working 65+ hours but taking home less than their worth
The business owner who hasn't had a real holiday in years
The entrepreneur whose phone sleeps closer to them than their partner
The owner who's tired of being a "business widow/widower"
You won't be sitting in the audience taking notes. You'll be building - guided by me, supported by our team, and powered by systems that have been battle-tested across hundreds of businesses.
No rah-rah motivational speeches and no overwhelm.
Just practical, plug-and-play execution - made for business owners who are ready to break free, but need help doing it right.
By the end of Day 2, you'll be shocked at what you've created.
Not because you're a "business expert"... But because you finally had a system that worked for YOUR specific situation.
Australian Business Owners with $750K+ Revenue: Who are serious
about working less and earning more
Established Businesses: Who are making profit but want to 2x, 3x,
or even 10x their profit while working fewer hours
Open-Minded Action Takers: Who are hungry to learn and ready to
implement the three crucial shifts that transform businesses
Business Owners Ready for Change: Who are tired of the daily grind
and ready to build a business that works without them
Early Stage Businesses: This event is for established businesses only
Time Wasters & Know It Alls: If you're not open to "being wrong" about things and seeing a better way - don't waste your time coming
Pessimists & Excuse Makers: Keep limiting yourself and take that energy elsewhere, it's not conducive to anyone's growth
Businesses Under $750K Revenue: This event is specifically designed for established businesses with significant revenue and operational challenges
Discover exactly how close (or far) you are from a true freedom business
Measure your current freedom of money and freedom of time
Identify the specific gaps holding you back from the business you envisioned
Understand why fundamentals (not AI or tactics) create lasting success
Build a crystal-clear strategic plan for your next 90 days
Master the "Mission & Base Camp" structure - know where you are and where you're going
Set quarterly priorities that move the needle (not just busy work)
Learn the power of planning vs. constantly reacting to problems
Master the numbers that matter: Revenue is vanity, profit is sanity, cash is king
Build financial dashboards that show you where money is hiding
Focus on profit - discover the 3-5 profit levers in YOUR specific business
Learn why most business owners focus on the wrong metrics (and what to track instead)
Intensive session to find your biggest profit gaps
Identify which small tweaks will create the biggest financial impact
Bridge the gap between current profit and potential profit
Get specific action items for each profit opportunity
Get 5 other successful business owners laser-focused on YOUR biggest challenge
Experience the power of an instant advisory board
Structured process to identify and solve your #1 bottleneck or opportunity
Leave with actionable solutions you can implement immediately
Learn the fighter pilot execution system that ensures follow-through
Create accountability structures that make success inevitable
Get clear on what to do Monday morning when you return
Build momentum that compounds over the next 90 days
This event is intentionally small so we can dive deep into YOUR specific business challenges and opportunities.
Only 15 business owners will be in the room, ensuring you get the personalised attention and support you need to implement these changes in your business.
Regular Price: $997
Early Bird Price: $497
Save $500
2 full days of live training and implementation
All materials and frameworks
Morning tea, lunch, and afternoon tea both days
Networking dinner on Day 1
Lifetime access to all event materials
30-day follow-up support
Access to our private business owner community throughout the 2-days

This isn't a seminar. This isn't theory.
This is the real deal. And I'm putting my money where my mouth is:
If you don't walk away from this event with:
A clear strategic plan for your next 90 days
At least 3 specific profit opportunities identified in your business
Solutions to your biggest business challenge from the mastermind
An execution framework to ensure you actually implement
...I'll give you a FULL REFUND plus your flights and accommodation*.
Yes, really. That's how confident I am in what we're building together

Sean Soole is one of Australia's leading Business Coaching & Performance Specialists - with 20+ years experience successfully helping 2,500+ Australian business owners break free from the daily grind.
Sean specialises in offering unique insights that help business owners generate big profits from the smallest of changes to what they're already doing, winning them their time and life back so they can do the things they love.
He's helped business owners across Australia:
Drop from 65+ hour weeks to under 30 hours.
Turn unpredictable revenue into rock-solid monthly income.
Increase their business value from 1x to 3x profit or more.
Finally take real holidays without their phone going mental.
Sean is known for his direct, no-fluff approach to business transformation, and his ability to help business owners unlock their next level of freedom with speed, precision, and complete control.
I understand. But here's the question: Can you afford NOT to make time? You'll walk out with a 90-day plan that typically saves business owners 20+ hours per week. Plus, we focus on profit optimisation that often adds $10K-$25K monthly take-home. Two days now for years of freedom.
This isn't about creating more systems or procedures. It's about strategic planning, profit optimisation, and collaborative problem-solving. We focus on the fundamentals that actually move the needle - not just creating manuals that sit on a shelf.
Every business is unique, but the three root problems and their solutions are universal. During the event, we'll customise the implementation to your specific situation.
Yes! In fact, we encourage it. Having your key people in the room ensures everyone is aligned on the implementation plan. Contact us for special pricing for additional attendees.
You don't need to implement everything at once. We'll help you identify the one shift that will give you the biggest immediate impact, then build a 90-day plan for the rest.
Yes! You'll get one follow-up support call after the event to help you implement the strategies you’ve learned over the 2 days.
This event is specifically designed for Australian business owners with $750K+ annual revenue. If you don't meet these criteria, please don't register as the content won't be relevant to your situation. Guarantee I'll refund your money Plus up to $500 in flights and accommodation returned to you if you don’t walk away with a clear strategic plan for your next 90 days, at least 3 specific profit opportunities identified in your business, solutions to your biggest business challenge from the mastermind and an execution framework to ensure you actually implement.